How to Score PAID Collaborations
This blog post is for anyone looking to turn their hobby into a job and looking to collaborate on paid jobs with companies. These tips best fit those who already have a good amount of work to back up their pitch). I’ve had my fair share of collaborations and a LOT of work under my belt. I have been modeling for four years, blogging for two, and influencing/content creating for three so I’m no stranger to this process. I’m always happy to help if you have any further questions following this post- I’m an open book!
Let’s start with the essentials.
I previously included my prices in my media kit but I’ve be taught recently to NEVER INCLUDE PRICING! If your media kit shows your prices are half or even less of what the brands budget is, you could be cutting yourself out of a huge deal! Leave the ball in their court. Build up a relationship before you even mention payment. When it does come up, question their budget- ask what they can pay you for the specific job you want to perform for them.
Before you start reaching out to brands for paid gigs, you should have…
A MEDIA KIT
Your media kit should be able to do all of the talking for you. It should have an “About Me” paragraph explaining who you are, how you got started, and go over what you can do for future partners. Next, you should have your stats which go over how many followers you have on each social platform, your general engagement rates, and overall audience reach. Along with all of your stats and writing, add a few photos from your past work. While mentioning my attached media kit I’ll usually say something along the lines of “I’ve attached my media kit below with my social stats for you to look over.”
(check out my personal media kit below!) (I made it on CANVA but photoshop works just as well) Download your media kit as a PDF file so it opens as one file.
Your signature should be on-brand (just like everything else you do). I don’t personally have a logo as my blog/brand name is my name but I applaud those who add a logo to their signature as it just adds a little pizazz to your signature. Anyhoo- to the point- your signature should include your full name, agency (if you have one), website (back-linked), and your instagram handle (also back-linked). You can also add your phone number and city but it’s best to keep it short, sweet, and to the point. You can also include your Pinterest, Twitter, or other social handles but Instagram is the platform where I see the most traction so that’s the only one I have linked.
Just because your media kit goes into your details, it’s always a good idea to START your e-mail by letting the company know who you are and what you do. Never assume they want to go fishing for this info. Your introduction should sound similar to how you’d pitch yourself to a company in person. Make sure it flows and sounds like YOU.
Butter them up- but not too much. You don’t want to kiss their ass until it turns red but you DO want to let them know that you think their items fit your brand and you believe it would their brand would resonate well with your followers. Include a short sentence explaining why your love the company and think YOU can benefit THEM!
Never end an e-mail without a closing statement. I usually use “All the best,” or “I look forward to hearing back from you.” After I’ve got the brand on board, I’ll close with “I look so forward to working with you.”
As always, if you’ve got anything to add or any questions to ask, drop em below!